After creating our radio trail we created a survey which was to be sent to our intended target audience, we created two questions which would have quantities and qualitative feedback. Achieving useful feedback is good as we can have a sense of what our target audience enjoy and what they dislike which can then be acted upon before producing the final piece.
From the responses of one of our questions which we asked what would you rate this video we got an average of around 80 our of a hundred. From this I can conclude that our intended target audience enjoyed the promo however they could be some changes to be made to make it 10 out of 10, although there was suggestion to improve on this question.
However, our final question for our audience was asking them what they would change about this promo, this was a good question to ask as we can act upon their feedback therefore making it of a higher rating. Some of the answers we got was to have more information of what features in our radio show, this was acted upon as we added extra audio featuring about competitions and celeb gossip which is featured, this will make it more interesting for our audience to listen to and excited to tune in to the full radio show. We also had feedback of adding that it is a local based radio station, this informs our audience as not everyone knows if it local based, however through listening to the radio show it would show codes and conventions of a local show, so therefore this was the only feedback which we didn't act upon.
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